Existing brand loyalty
Many buyers already use Centellian24 cream, pads, or masks and purchased the ampoule to complete the line, trusting the brand's reputation for gentle, effective centella-based skincare.
Pigmentation/melasma claims
A large share of purchases were motivated by the product's marketing as a 'Mela Capture' spot-fading ampoule, with buyers hoping to see dark spots, sun spots, or melasma lighten over time.
Promotions and bundle discounts
Frequent mentions of buying during OliveYoung sales, 1+1 deals, or double-set bundles suggest price sensitivity and that promotional pricing is a major purchase driver.
Influencer/word-of-mouth recommendation
Several reviewers cite Korean beauty YouTubers, Instagram, or in-store OliveYoung staff recommendations as the reason they tried the product for the first time.
Repeat purchase/restocking
A notable number of long-term users mention repurchasing 15-50+ bottles over time, indicating strong repurchase intent once trust is established.