Repurchase loyalty and recommendation
Several consumers reported willingness to repurchase and actively recommend the product to others, indicating strong satisfaction and trust in the brand after initial trials.
Anti-aging and lifting claims
Consumers were attracted by the marketed rejuvenating, lifting, and firming benefits designed to smooth fine lines and refresh skin, particularly those interested in collagen-based masks.
Gentle and safe ingredient profile
The product's reputation for being non-irritating and suitable for sensitive skin without causing irritation drove purchasing decisions among consumers concerned about product safety.
Availability and product variety
Availability on discount through major retailers like Olive Young and the platform's product variety encouraged trial purchases and discovery by price-conscious shoppers.