Brand loyalty and Series continuation
Many consumers purchased this eye cream specifically because they already love the Dr.Jart+ Ceramidin series and wanted to extend their routine with the eye product. Multiple reviews mention being long-time Dr.Jart+ Ceramidin fans seeking the eye cream variant.
Gentle formula for sensitive skin
Consumers with dry and sensitive skin types cited the product's mild, non-irritating formulation as their primary reason for purchase. Several buyers explicitly mentioned searching for an eye cream that would not cause irritation despite their compromised skin barriers.
Winter and seasonal moisture need
Some consumers purchased the product specifically for cold months when they required higher moisture levels in their eye care routine. One review explicitly states buying it in winter after using lighter eye serums during other seasons.
Sales and promotional pricing
Multiple reviews mention purchasing during 'All Young Sales' or when the product was on sale, suggesting price sensitivity and deal-driven purchasing behavior among repeat buyers.
Recommendation and reputation
A few consumers indicate they purchased based on the product's reputation for being one of the best eye creams available, with positive word-of-mouth from other users driving their initial purchase decision.