Makeup Prep Routine Staple
Consumers consistently purchase for pre-makeup application, citing improved foundation adherence, smoother finish, and reduced makeup breakdown throughout the day.
Cooling Effect Appeal
The 31°C cooling sensation is a key purchase driver, especially during summer months, with many buyers specifically attracted by claims of skin temperature reduction and soothing benefits.
Brand Loyalty & VT Reputation
Multiple repeat purchases indicate strong brand trust in VT cosmetics, with consumers appreciating consistent quality and willingness to try other product lines from the brand.
Value & Quantity
The 100-sheet pack at competitive pricing appeals to budget-conscious buyers seeking daily-use items with good cost-per-use ratio, particularly compared to alternatives like Costco offerings.
Travel & Convenience
Compact packaging and portability drive purchases for travel kits and on-the-go skincare, with consumers appreciating the ease of carrying individual pads.