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4.9
28 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
YouTube Influencer Recommendations
Multiple buyers explicitly mentioned purchasing after seeing Korean beauty YouTubers and content creators endorse the product, indicating strong social proof influence in target markets.
Brand Reputation & Loyalty
Consumers frequently reference PICCASSO's established quality reputation, with several noting they trust the brand and have repurchased or were confident based on the brand name alone.
Price and Promotional Sales
Multiple reviews cite reasonable pricing and last-minute sale opportunities as purchase drivers, suggesting price sensitivity and promotional effectiveness in attracting buyers.
Specific Use-Case Need
Buyers purchased for targeted purposes like tear trough/aegyosal application, glitter application, and eyelid highlighting, indicating the product successfully communicates its specialty use case.
How they use it
Tear Trough & Aegyosal Application
The most frequently cited use is applying eyeshadow and glitter to the under-eye area (tear trough/aegyosal), where the brush size and shape are perceived as ideal.
Lid and Highlighter Work
Consumers use the brush for eyelid eyeshadow application and upper lid highlighting, with several noting it works well for wider lid application areas.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Glitter & Shimmer Pickup
Multiple reviews highlight the brush's effectiveness at picking up and applying glittery and shimmery eyeshadows, suggesting dense bristles that hold product well.
Point Makeup Application
Users describe it as versatile for point makeup (ポイントメイク) applications, indicating flexibility across small-area makeup tasks beyond just eyeshadow.