Gift-giving for men
Multiple reviewers purchased the set as gifts for husbands, sons, and male family members, citing it as a popular men's grooming item that is well-received by male recipients.
Repeat repurchasing on discount
Several customers explicitly mention buying multiple units (e.g., '3 shampoos') and intentionally purchasing when sales or discounts are available, indicating strong product loyalty and price sensitivity.
Brand reputation and trend awareness
Reviewers note ULOS as a trending men's neatness/grooming brand ('it's hot for guys these days'), suggesting purchase driven by awareness of the brand's market position and male beauty trend momentum.
All-in-one convenience
The dual-purpose scalp shampoo and skin wash format appeals to consumers seeking simplified routines, with one reviewer appreciating that everything can be washed with a single product.