Affordable Price
Multiple reviewers specifically mention buying the brush because of its low cost, with several noting they were pleasantly surprised by the quality relative to the price paid.
Brand Loyalty to STUDIO17
At least one reviewer explicitly states they 'really like' STUDIO17 brushes and purchased this model based on prior positive experiences with the brand.
Accessory Variety / Collection
One consumer noted they already owned a spatula-type brush and wanted to try a different foundation brush type to expand their toolkit.
Alternative to Puffs and Sponges
Reviewers mention deliberately purchasing this brush as an alternative to puff applicators or to complement their existing sponge finishing routine.
Included Protective Cover
At least one reviewer cited the inclusion of a cover as a positive factor in their purchase decision, valuing the packaging feature.