— · Serum
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4.8
120 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Pore-minimizing reputation
Consumers frequently cite SNS/social media visibility of the product's pore-reduction claim and direct influence from beauty influencers and platforms like TikTok and Instagram as the primary driver for initial purchase.
Brand line loyalty and bundle value
Many buyers already owned other Numbuzin No.3 products (toner, sheet mask) and purchased the serum as a complementary step or were attracted by bundle deals and promotional pricing (1+1 offers).
Reformulation appeal
The updated formula's lighter, faster-absorbing texture and perceived ingredient enhancement prompted both lapsed and curious customers to repurchase or trial the refreshed version.
Makeup base/prep interest
Several consumers specifically purchased for use before makeup application to improve skin texture, smoothness, and foundation adherence on rough or oily skin.
Price and promotional discounts
Significant mention of attractive pricing, sales events, and bundle deals ('got it with good deal') as decisive factors for purchase timing and cart conversion.
How they use it
Daily morning and evening routine
Most users integrate the serum as a standard skincare step post-cleansing and toning, applied both morning and night for consistent results.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Makeup primer layering
Common pattern of applying serum before makeup to smooth skin texture, minimize pore visibility, and improve foundation wear throughout the day.
Targeted pore zones
Users concentrate application on problem areas (nose, cheeks) where pores and blackheads are most visible, while also using it as a full-face texture treatment.
Frequency variation by need
Some users apply a few times weekly while others use daily; several note benefits increase with consistent, prolonged use over weeks or months.
Layering with other products
Reviewers combine it with the No.3 toner spray and face masks from the same line, as well as alternative serums (e.g., vitamin C) for enhanced efficacy.
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