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4.5
19 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Packaging & Collectibility
The majority of purchases are driven by the cute dorayaki-shaped packaging and design aesthetic rather than product performance. Many buyers explicitly state they purchased it for collection purposes or as a gift due to its visual appeal.
Color Options & Novelty
Unique color offerings (matcha, berry, jam-like tones) attracted buyers seeking distinctive makeup shades not commonly available in the market. The product's creative color concepts generated interest since launch.
Multi-Purpose Functionality
Consumers were drawn to the product's dual lip and cheek application capability, offering convenience and value in a single product for everyday makeup routines.
Influencer & Trend Interest
Reviews indicate the product generated buzz since release, with consumers mentioning they had been interested in it from launch, suggesting successful social media and influencer presence.
How they use it
Dual Lip & Cheek Application
Consumers primarily use the product on both lips and cheeks as intended, appreciating the versatility for creating coordinated makeup looks.
Everyday Makeup Routine
The product is positioned for daily wear, with users noting it creates natural, soft makeup suitable for routine daytime use rather than special occasions.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Tone-Specific Selection
Users report selecting specific colors based on undertone compatibility, with warm-toned options (red, berry shades) being preferred by some consumers for flattering results.