Influencer recommendation
Multiple reviews cite K-pop idol NCT Haechan's endorsement as the primary reason for purchase, with buyers stating they tried it based on his recommendation and were satisfied with results.
Trouble-prone and sensitive skin needs
Consumers with acne, hormonal breakouts, and reactive skin specifically sought this product for its reputation as a calming trouble serum, often purchasing after research or word-of-mouth about its efficacy for problematic skin.
Repurchase and habitual loyalty
Numerous reviews indicate repeat purchases across multiple bottles and refills, with customers describing it as a 'holy grail' product they cannot live without and anxiously restock when on sale.
Bundle value and refill convenience
The 50ml set bundled with a 40ml refill and 10ml cream is frequently cited as offering excellent price-to-value ratio, with reviewers noting the refill reduces waste and the travel-size is convenient.
Seasonal skincare need
Several consumers purchase specifically for summer or during skin sensitivity seasons, viewing it as a seasonal essential or emergency product for flare-ups.