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4.9
26 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Sensitive skin compatibility
Consumers with sensitive skin specifically seek out this product because of its gentle formulation and ingredient profile. Many mention they were drawn to it after experiencing irritation from other cleansing products, particularly oils.
Switching from cleansing oils
Several consumers report deliberately replacing their oil-based cleansers with this milk, citing improved skin comfort and reduced fibrosis concerns. The transition from oil to milk cleansers is a deliberate purchasing decision.
Positive brand reputation
Consumers reference the broader Lagom brand's reputation for quality skincare products and specifically mention reading positive reviews before purchase, indicating the brand has established trust in the market.
Repurchase loyalty
Multiple reviewers explicitly state they are buying again or have repurchased the product, suggesting strong satisfaction and product efficacy that encourages repeat orders.
Light makeup removal needs
Consumers without heavy makeup routines appreciate this product for removing sunscreen and minimal makeup, making it suitable for specific lifestyle needs.
How they use it
Evening cleansing routine
Reviewers commonly use this as an evening cleanse, particularly on days with light sun protection or minimal makeup application.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily rotation use
Many consumers incorporate it into their daily skincare routine without irritation concerns, using it consistently as their primary or sole cleanser.
Sensitive skin application
Consumers specifically report using this product on sensitive facial areas and sensitive skin types without adverse reactions, indicating it is well-tolerated for daily use.
Combination with cleansing foam
Several reviewers mention using this milk cleanser in combination with Lagom's cleansing foam for a two-step cleansing regimen, suggesting complementary product usage.
Seasonal use
One reviewer notes using this product during winter months in rotation with other cleansers, suggesting seasonal variation in usage patterns.