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4.7
30 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Value Bundle Pricing
Consumers frequently cite the set pricing as attractive, purchasing both serum and cream together at a lower cost than buying separately. Multiple reviewers specifically mention it as a 'steal deal' or 'good price range' for the combination.
Repurchase Loyalty
Several reviews indicate repeat purchases and consumption (e.g., 'ordered for the second time,' 'bought 3 units after using the first set'), suggesting strong satisfaction and habituation among core users.
Influencer & Social Proof
One reviewer explicitly mentions buying due to 'signs' (likely influencer recommendations), and another notes skepticism of Instagram fame, indicating significant social media marketing influence on purchase decisions.
Ingredient & Brand Reputation
Reviewers reference ISOI as a established brand with reliable efficacy, comparing it favorably to competitors like Daggal and noting it 'deserves all the hype.'
How they use it
Daily Skincare Routine Integration
Multiple users incorporate the serum and cream into daily morning and evening routines, typically applying serum first followed by cream. One reviewer notes using it 'every day' as part of regular regimen.
Seasonal & Weather Adaptation
Consumers mention using the lightweight formulation in summer ('light and fresh in summer'), with cream application described as 'easy to wear in the morning' due to non-sticky texture, suggesting adaptability across seasons.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Targeted Application for Blemishes & Marks
Users apply the serum specifically to acne-prone areas and red acne marks, with some noting visible results in lightening post-inflammatory hyperpigmentation over time.
Layering with Other Products
The serum is described as penetrating 'lightly,' making it suitable for layering after toner and before moisturizer, with the cream applied as final step without excessive greasiness.