— · Hair care
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4.8
14 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Celebrity Endorsements
Multiple reviews cite discovering the product through advertisements, social media influencers, and celebrity models (including references to Korean celebrities and international influencers). This word-of-mouth and influencer marketing drive initial purchase consideration.
Brand Loyalty & Product Line Reputation
Consumers mention buying the shampoo after being satisfied with other products in the LUCIDO-L treatment line, indicating strong line extension purchasing and established brand trust.
Damaged Hair Repair Claims
Buyers specifically target this product for hair damaged by frequent perms, bleaching, or chemical treatments, attracted by the 'High Damage Repair' positioning and perceived efficacy in that category.
Scent Appeal
The pleasant and lasting fragrance is mentioned as a primary purchase driver and satisfaction factor, suggesting scent positioning is a key market differentiator.
How they use it
Daily Cleansing Routine
Reviews indicate use as a regular shampoo in typical hair-washing routines without special application methods or frequency restrictions mentioned.
Pairing with Treatments
Multiple users reference using the shampoo in combination with treatments from the same LUCIDO-L line, suggesting a two-step damage repair regimen is the intended usage pattern.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
For Damaged & Treated Hair
Primary use case is for hair affected by perming, chemical treatments, or natural damage (frizz, thickness, brittleness), rather than general-purpose shampooing.
