Ingredient reputation (propolis/honey/royal jelly)
Many buyers specifically sought out propolis or honey-based skincare, citing propolis's soothing and moisturizing reputation as the main draw.
Positive word-of-mouth and influencer/reviewer mentions
Several reviewers mention buying after reading rave reviews or being referenced by a specific influencer (e.g., 'kbooty's review'), or recommendations from friends, family, or estheticians.
Repurchase/loyalty
A very large share of reviews are repeat purchases, some noting use for 1-10 years or multiple bottles, indicating strong retention once tried.
Value of the refill bundle
The 50mL + refill 'special set' is frequently cited as a good deal, with buyers appreciating getting double the product for a reasonable price versus buying single bottles.
Gifting
Multiple reviewers purchased the essence as a gift for mothers, daughters, or friends, often reporting the gift recipient loved it and continued using it.