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4.6
304 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Bundled toothbrush value set
Many buyers cite the included toothbrush and large 105g size as a deciding factor, viewing the set as a bargain versus buying toothpaste alone.
Repurchase / brand loyalty
A large share of reviewers say this is their 2nd, 4th, or even 'countless' repurchase, often after first trying it in Korean Olive Young stores and continuing to buy online once available in their country.
Coffee/tea stain concerns
Frequent buyers mention being daily coffee, tea, or green tea drinkers seeking a toothpaste to manage staining and yellowing between teeth.
Positive reviews / word of mouth
Several buyers explicitly purchased because of high review scores or dentist/friend recommendations seen online.
Sales and discounts
Many purchases were triggered by coupons, BOGO (1+1) promotions, or sale pricing making the large-volume set more attractive.
How they use it
Twice-daily regular brushing
Most consumers use it as their everyday toothpaste, brushing once or twice a day in place of a regular paste.
Long-term continuous use for whitening
Skin concerns raised — and how the product addressed them
✓Most reviewers report gradual, subtle brightening or at least stain-prevention with continued daily use, especially among coffee and tea drinkers.
✓Frequent drinkers of coffee, green tea, and black tea say the paste helps slow new staining and keep existing whiteness maintained, though it rarely removes stains dramatically.
✓Many with sensitive teeth report no stinging or irritation, though a smaller subset experienced tingling, soreness, or increased sensitivity with continued use.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reviewers commonly note effects are not immediate and recommend using a full tube or 2-4 weeks to a month before judging whitening results.
Paired with other whitening tools
Some layer it with home whitening kits, whitening strips, or alternate with a high-fluoride toothpaste since this one is fluoride-free.
Family/shared use
Several households report buying multiple tubes to share among spouses, children, or the whole family.
Selected by shade/type
Buyers choose among the product's white/brown/black variants depending on desired whitening intensity or existing tooth discoloration.
✓A significant share of users used it for weeks to a month without perceiving clear whitening, leading them to value the refreshing feel over efficacy.
✓A few users noted the medicinal flavor caused dryness or discomfort, prompting reduced frequency (e.g., morning-only use) rather than discontinuation.
Concerns and outcomes summarized from reviews; percentages are approximate.
