At-home bang trimming solution
The majority of purchasers explicitly bought these scissors to cut their own bangs at home, moving away from kitchen or stationery scissors that performed poorly. This is the dominant use case across reviews.
Upgrade from household scissors
Several consumers purchased to replace kitchen scissors or regular stationery scissors they had been using for hair cutting, seeking a dedicated tool with better performance.
Brand loyalty and word-of-mouth
Multiple reviewers mentioned liking Fillimilli products generally ('I always like them,' 'Filimilli products are ok') and buying based on existing trust in the brand rather than driven by new discovery.
General home scissors replacement
One reviewer expressed desire to replace all household scissors with this model, indicating appeal beyond hair cutting for multi-purpose use.