Marketing & claims

Conversion rate

What is Conversion rate?

The share of visitors who buy. On a B2B sourcing site the equivalent metric is the share of catalog visitors who submit an RFQ, which is what a glossary or guide page is ultimately measured on.

At a glance

Category
Marketing & claims
Also known as
전환율
Korean term
전환율
Last reviewed
July 23, 2026

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