AOV (Average Order Value)
What is AOV?
Average revenue per order. Bundling a hero product with a small companion SKU is the standard lever, which is why Korean brands build so many sets and minis.
At a glance
- Category
- Marketing & claims
- Also known as
- Average Order Value · 객단가
- Korean term
- 객단가
- Last reviewed
- July 23, 2026
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