GWP (Gift With Purchase)

What is GWP?

A free item given at a purchase threshold, and a core K-beauty trade-marketing tool — sheet masks and mini sizes are cheap, light and highly effective as GWP. Remember that a GWP is still a cosmetic product: it needs its own compliant labelling and, in most markets, its own registration.

At a glance

Category

Marketing & claims

Also known as

Gift With Purchase · 사은품 증정

Korean term

사은품 증정

Last reviewed

July 23, 2026

Related terms