Repurchase rate
What is Repurchase rate?
The share of buyers who order again within a period. For skincare it is the truest signal of product quality, and a stronger argument for scaling an order than any first-month sell-in figure.
At a glance
- Category
- Marketing & claims
- Also known as
- 재구매율
- Korean term
- 재구매율
- Last reviewed
- July 23, 2026
Related terms
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