Skinification
What is Skinification?
The trend of bringing skincare actives and claims into adjacent categories — body, scalp, hair, lip and makeup. It is the main route Korean brands use to extend a proven facial active into a second category without developing a new ingredient story.
At a glance
- Category
- Marketing & claims
- Also known as
- 스킨케어화
- Korean term
- 스킨케어화
- Last reviewed
- July 23, 2026
Related terms
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