Marketing & claims

Scalp care

What is Scalp care?

Treating the scalp as skin — serums, scalp masks, exfoliants and targeted tonics. A category Korean brands effectively created and one of the fastest-growing export segments, because pharmacy and specialty retail buyers in Western markets have almost no domestic equivalent to stock.

At a glance

Category
Marketing & claims
Also known as
두피 케어
Korean term
두피 케어
Last reviewed
July 23, 2026

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