Scalp care
What is Scalp care?
Treating the scalp as skin — serums, scalp masks, exfoliants and targeted tonics. A category Korean brands effectively created and one of the fastest-growing export segments, because pharmacy and specialty retail buyers in Western markets have almost no domestic equivalent to stock.
At a glance
- Category
- Marketing & claims
- Also known as
- 두피 케어
- Korean term
- 두피 케어
- Last reviewed
- July 23, 2026
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