Marketing & claims

10-step routine

What is 10-step routine?

The layered Korean skincare sequence — oil cleanse, foam cleanse, exfoliate, toner, essence, serum, mask, eye cream, moisturiser, sunscreen — popularised internationally around 2015. Few Korean consumers do all ten daily, but as a merchandising framework it remains the clearest way to sell a set rather than a single product.

At a glance

Category
Marketing & claims
Also known as
10단계 스킨케어
Korean term
10단계 스킨케어
Last reviewed
July 23, 2026

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