Marketing & claims

Skip-care

What is Skip-care?

The Korean counter-trend to the 10-step routine: fewer, more multifunctional products. It drives demand for all-in-one formats such as tone-up creams, gel creams with SPF and serum-in-toners, and it is the reason a buyer should not assume more steps means more sales.

At a glance

Category
Marketing & claims
Also known as
스킵케어
Korean term
스킵케어
Last reviewed
July 23, 2026

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