Repurchase/loyalty
Many reviewers explicitly state this is their 2nd-10th repurchase, citing consistent satisfaction with past cushions from the brand.
Refill + puff bundle value
Frequent mentions that getting a cushion, refill, and two puffs together feels like exceptional value, especially during sales.
Influencer/word-of-mouth recommendation
Several buyers cite recommendations from influencers (e.g., 'Wonhee'), flight attendants, or general online buzz/hype as their reason for trying it.
Reputation for glass/dewy skin finish
Buyers sought this product specifically for the 'glass skin' trend and natural glow associated with the fwee brand.
Gifting
Multiple reviewers purchased it for mothers, daughters, or friends, indicating it is seen as a safe, popular gift item.