Influencer and brand reputation
Multiple reviewers mention purchasing based on beauty YouTuber/influencer recommendations and the Torriden brand's established reputation for moisturizing products. The product is frequently described as a 'famous item' that warranted trying.
Reputation for ceramide and moisturizing ingredients
Consumers specifically sought this product for its ceramide formula and established reputation in the K-beauty segment for delivering serious hydration compared to alternatives like DHC or Beplain.
Repurchase and brand loyalty
Numerous reviews explicitly state this is a repeat purchase, with some customers reporting 2+ years of continuous use and having multiple units across different bags.
Price value during promotions
Several reviewers mention purchasing during sales or 1+1 promotional events, indicating price sensitivity and appeal when discounted.
Comparison shopping and product alternatives
Consumers report trying this after testing other lip essences and lip balms, often choosing Torriden as superior to petroleum jelly, Vaseline, or competing Korean brands.