Ingredient reputation and product line loyalty
Multiple reviews cite the SOME BY MI brand's reputation and the 30 Days Miracle green tea line specifically as reasons for purchase. Consumers mention being existing fans of the brand and deliberately repurchasing this product line.
Influencer and social media recommendations
Several reviews reference buying the product after seeing it recommended by influencers or content creators (e.g., 'inssen video', 'Ji Chang Wook'). Social proof drives discovery among international audiences on Instagram and TikTok.
Repeat purchase for efficacy
Multiple customers report buying it 'again and again' or 'multiple times,' indicating satisfaction with results on blackheads and skin cleanliness. The product has built a core of loyal repurchasers.
Suitability for problematic skin types
Consumers with acne-prone, oily, and sensitive skin mention purchasing specifically to find a gentle yet effective cleanser. Reviews note difficulty finding products that work without irritation, driving this purchase decision.