— · Makeup
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4.7
72 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Recommendations & Word-of-Mouth
Multiple reviewers explicitly mention buying based on recommendations from others, noting the product's popularity on social platforms and in beauty communities.
Oil Control & Sebum Management
Consumers specifically purchasing for oily, T-zone, and combination skin to manage shine and sebum throughout the day, particularly in summer months.
Budget-Friendly Pricing
The low price point is frequently cited as a primary purchase driver, with consumers noting excellent value for money compared to competitors like Innisfree No Sebum.
Repurchase Loyalty
Numerous reviewers explicitly state multiple repurchases over months or years, indicating strong product satisfaction and repeat conversion.
Beginner-Friendly & Accessible
New makeup users and those unfamiliar with Korean cosmetics view this as an ideal starter powder due to its simplicity and reliability.
How they use it
Daily Face Setting & Throughout-Day Touch-Ups
Used primarily to set makeup after base products and for midday reapplication to control shine, particularly on nose, forehead, and cheeks.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Oily Zone Targeting (T-Zone & Nose)
Consumers apply concentrated on high-oil areas like nose, forehead, and cheeks rather than full face application.
Seasonal Summer Heavy Use
Multiple reviewers mention increased usage during summer months when sebum production intensifies, with some reducing usage in other seasons.
Combination with Other Products
Used alongside cushion foundations, jelly pacts for touch-ups, and other base products to maximize staying power and mattifying effect.
Hair & Non-Face Applications
At least one reviewer reports using the powder on hair to control oil, suggesting potential multi-use appeal beyond traditional makeup application.
