— · Makeup
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4.8
128 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Hello Kitty Packaging & Gifting Appeal
Many consumers purchased specifically for the cute Hello Kitty collaboration design, both for personal use and as gifts. The packaging is frequently cited as a motivator that enhanced perceived value of the product.
1+1 Bundle Value Proposition
The 1+1 (buy-one-get-one) set structure was explicitly mentioned as a major purchase driver, with customers appreciating the long-term supply and economical pricing during sales periods.
Brand Loyalty & Repurchase Behavior
Multiple reviewers noted they've purchased this product dozens of times or have been using it for years, indicating strong repeat purchase patterns within the Wakemake customer base.
Superior Performance Reputation
Consumers purchased based on positive word-of-mouth and online reviews highlighting exceptional longevity and smudge-proof performance compared to competitors (Kiss Me, Clio).
Suitability for Oily Skin
Several customers specifically bought this after identifying it as a solution for oily eyelids, having heard from other users that it resists transfer and panda-eyes throughout the day.
How they use it
Daily Everyday Makeup Routine
The majority of users incorporate this as a staple daily eyeliner, applying it as part of their regular morning makeup routine without special occasions or conditions required.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
All-Day Wear & Events
Consumers report wearing it through entire workdays, weddings, stage performances under hot lights, and sleeping without removal—maintaining integrity for 12+ hours or more.
Layering Over Eyeshadow
Users apply the eyeliner over eyeshadow bases and note it performs well without proper application requiring special preparation or primers beyond standard makeup routines.
Requires Drying Time Before Contact
Multiple reviewers emphasize that users must wait a few seconds after application before blinking or touching the eyelid to prevent smudging, despite quick overall drying claimed.
