— · Body care
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4.7
38 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Viral/Word-of-mouth reputation
Many consumers purchased after hearing positive recommendations from friends or online reviews, noting the product's fame and strong market presence ('I bought it because I was curious, but there's a reason it's famous').
Curiosity about hip care category
Multiple reviewers explicitly mentioned buying out of curiosity about the 'butt soap' category, with some becoming repeat customers after trying ('Also known as butt soap, I use it in Daiso').
Influencer/social media visibility
The product appears prominently across TikTok and Instagram with consistent mentions, driving trial among younger demographics seeking trending beauty products.
Repurchase loyalty
Strong repurchase intent documented with multiple reviews stating regular reordering ('I buy this product every time' and 'repurchased it many times'), indicating product satisfaction drives ongoing sales.
Competitive marketplace pricing
Consumers highlighted Olive Young as the cheapest source ('Olyoung is cheaper' and comparisons to Q-dong/pharmacy alternatives), driving category switching.
How they use it
Whole-body application
Despite the hip care positioning, consumers use this on multiple body areas including elbows, heels, back, and entire body ('I use it for my whole body' and 'use it not only on the buttocks, but also on the elbows and heels').
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequency variation by preference
Usage frequency ranges from daily to every other day, with lighter users adopting every-other-day routines ('use it every day' versus 'every two days' or 'Day yes and day not').
Integration with skincare tools
Some consumers maximize product use by incorporating into beauty routines with makeup nets and hanging dispensers ('I use it in Daiso by putting it in a makeup net and hanging it up').
Targeted area treatment for keratosis
Specific mention of use for managing elbow pigmentation and keratin buildup, suggesting positioning as targeted exfoliation treatment beyond general cleansing.
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