Repurchase loyalty
An unusually high number of reviewers explicitly mention this being their 2nd-4th+ repurchase, calling it a 'holy grail' or 'always repurchase' item.
No white cast reputation
Many buyers, including those with deeper/melanin-rich skin tones, purchased specifically because of its reputation for leaving zero white cast, a known pain point with other Korean sunscreens.
Influencer/word-of-mouth recommendation
Several reviews cite recommendations from TikTok, 'Beauty Within and Dr Sam,' or friends/family as the reason for trying the product.
Comparison shopping from other K-beauty sunscreens
Multiple reviewers say they switched from Beauty of Joseon, Skin1004, Round Lab, or Goodal sunscreens seeking a better matte finish or less greasiness.
Value/duo pack pricing
The two-pack format is frequently mentioned as a good deal, encouraging stocking up, though some reviewers still find the single price high relative to competitors.