— · Cleanser
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4.6
46 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and product line expansion
Consumers already familiar with beplain's other cleansers (green mung bean version, pads, ampoules) purchased this variant to try another product from the trusted brand line.
Ingredient reputation (AHA/BHA)
Buyers specifically sought out the product for exfoliating ingredients to address acne, oiliness, and rough texture concerns.
Promotional pricing and sales events
Multiple reviews mention purchasing during sales events (Big Bang Sale, OliveYoung discounts) as motivation for trial purchases.
Makeup and oil removal efficacy
Consumers looking for a cleanser effective at removing waterproof makeup and controlling excess facial oil were drawn to the product's cleansing claims.
How they use it
Weekly exfoliating treatment (1-2x per week)
Multiple users, especially dry-skinned consumers, treat this as a special care step rather than daily use, applying it on specific days when skin feels rough or when addressing breakouts.
Daily use for oily skin types
Oil-prone consumers integrate it into morning and/or evening routines as a regular facial cleanser without limiting frequency.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Night cleansing after makeup
Several reviewers specifically use it in evening routines post-makeup and post-outdoor activities to thoroughly cleanse before bed.
Acne and breakout-targeted application
Teens and acne-prone users leverage the product when breakouts appear, with some reporting improved skin texture the following day.
