— · Makeup
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4.7
86 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repeat Purchase & Brand Loyalty
Multiple reviewers explicitly mention buying this product for the second, third time or more, indicating strong satisfaction and trust in the 3CE brand specifically for eyeliners.
Unique Color Palette
Consumers purchased for the distinctive muted shades (ash lavender, rose brown, ash black, mauve) that differ from conventional deep black or brown liners, filling a gap in the soft aesthetic trend.
Gift Giving
Several reviews mention purchasing as a gift for friends or family, suggesting appeal as a premium cosmetics gift item suitable for international gifting.
Trend/Aesthetic Appeal
Buyers sought the product to match soft aesthetic and K-beauty trends, with reviews noting it fits modern, cool-toned makeup preferences better than traditional stark liners.
Availability & Exclusivity
Japanese reviewers specifically noted purchasing because the product is not sold in Japan domestically, driving cross-border e-commerce demand.
How they use it
Daily Eye Makeup Routine
Most users apply it as a standard eyeliner in their daily makeup routine, with many reporting full-day wear from morning through evening.
Wing & Precision Drawing
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reviewers frequently mention using the fine-tipped applicator to draw eyeliner wings and precise lines on the upper lash line, highlighting the brush quality.
Lower Lash & Underliner Application
Multiple users apply it as an underliner or on the lower lash line, with some specifically recommending it for this use case as a softer alternative to harsh blacks.
Multi-Purpose Application
Some users report versatility, using the product to contour eyes, line lips, and even enhance eyebags or double eyelid lines due to its buildable, sheer pigment.
Layering & Blending
Reviewers mention building color opacity through layering and using it with eyeshadow, particularly muted or cool-toned shadows that complement the liner shade.
