— · Sun care
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4.8
23 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Prior brand loyalty and product line expansion
Multiple consumers mentioned purchasing the sun serum after being satisfied with other Kurved products (e.g., cushion), indicating strong brand loyalty and cross-product purchase behavior.
Search for non-sticky, lightweight sunscreen alternative
Numerous buyers explicitly stated they were seeking a sunscreen without the typical sticky or stuffy texture, and chose this serum formulation to solve that problem.
Peer and friend recommendations
At least one review mentioned buying on a friend's recommendation, suggesting word-of-mouth plays a role in purchasing decisions.
Seasonal demand and summer heat needs
Multiple reviewers noted purchasing the product in response to rising temperatures and increased UV protection needs during hot weather months.
Dual functionality (sunscreen + primer)
Consumers appreciated that the product served both as sun protection and makeup primer, reducing the number of steps in their skincare routine.
How they use it
Daily moisturizing sunscreen step in routine
Reviews indicate consumers integrate this product into daily skincare as their primary sun protection, applying it before makeup or alone on non-makeup days.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Year-round and summer-focused use
Users report applying it throughout the seasons, with particular emphasis on daily use during hot summer months for UV protection.
Small amounts provide sufficient coverage
One reviewer noted that even minimal product amounts deliver effective application, suggesting efficient usage and good product economics.
Pre-makeup application for primer benefit
Consumers layer this serum before makeup application, leveraging its dual benefit as both sunscreen and smoothing primer for improved makeup adherence.
Frequent reapplication capability
The lightweight, non-sticky formula is described as suitable for frequent reapplication throughout the day without feeling burdensome.
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