— · Makeup
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4.7
498 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase after trial
Many reviewers explicitly say this is their 2nd or 3rd purchase, or that they bought all available colors after trying one, indicating strong repeat-buy behavior.
Aegyosal/Korean makeup trend
A large portion of buyers purchase specifically to recreate the Korean 'aegyosal' (under-eye puffiness) look popularized on Instagram and Korean beauty tutorials.
Convenience and portability
Consumers frequently cite the compact stick format as ideal for travel, on-the-go touch-ups, and quick makeup routines when short on time.
Promotions and bundle deals
Several reviews mention buying due to BOGO (buy-one-get-one) promotions, sale events, or beauty box inclusion, suggesting price promotions strongly drive conversion.
Brand trust
Some buyers state they purchased based on prior positive experience with the I'M MEME brand or Olive Young's platform reputation, even before trying the specific product.
How they use it
Under-eye/aegyosal highlight
Most commonly applied to the under-eye area or inner corners to create the popular puffy 'aegyosal' highlight effect.
All-over eyelid shadow
Skin concerns raised — and how the product addressed them
✓Many reviewers with oily skin report the product still lasts most or all of the day, though a minority found it faded, clumped, or rubbed off faster than desired.
✓Some users note creasing occurs especially in the delicate under-eye area over long wear, though many others report a smooth, crease-free finish when applied thinly and blended well.
✓Several reviewers specifically state the product does not irritate their eyes even with sensitive skin, though this is only occasionally mentioned as a specific concern being tested.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Many use it as a quick all-over lid color, sometimes layered under or over powder eyeshadow for extra shimmer or as a base.
Finger application/blending
Reviewers note blending with fingers is easier and smoother than using a brush for this stick formula.
Multi-use as lip product or highlighter
Some use the sticks as a lip tint/liner base or as a general face highlighter beyond just eye application.
Daily/everyday quick routine
Frequently described as a 'lazy girl' or busy-morning product used daily for fast, low-effort makeup application.
✓A few reviewers note the shimmer or color is harder to see on deeper skin tones, suggesting the brightening effect is less pronounced for these users.
✓A small number of users describe the stick feeling dry or slightly stiff, though most describe the formula as moisturizing and smooth rather than drying.
Concerns and outcomes summarized from reviews; percentages are approximate.
