Mattifying claim for oily/combination skin
Many buyers specifically sought this product because it advertises a matte finish and they wanted an alternative to shiny, greasy sunscreens.
Convenience for reapplication
Reviewers repeatedly say they bought it as a portable, mess-free way to reapply SPF throughout the day without carrying liquid sunscreen or getting hands greasy.
Brand trust and repurchase
Several reviewers mention it is their 2nd, 3rd, 5th, or 6th+ repurchase and express general loyalty to Beauty of Joseon and Korean skincare overall.
Word of mouth / comparison shopping
Some buyers compared it favorably to other sun sticks like Tocobo and switched or bought alongside BOJ's liquid sunscreen after trying that first.
No white cast claim
Buyers with medium-to-darker skin tones purchased it partly because it was marketed as leaving no white cast, unlike many mineral sunscreen sticks.