— · Makeup
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4.6
380 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity/influencer endorsement
Multiple reviewers explicitly say they bought the product because of aespa Winter's brand ambassadorship or influencer recommendations seen on social media.
Dupe positioning vs. luxury brands
Several reviews describe it as a 'Dior Lip Glow dupe,' driving purchases from shoppers seeking a similar glowy tinted effect at a fraction of the price.
Repurchase/shade collecting
Many reviewers who liked one shade went on to buy additional colors or repurchase the same shade after finishing it, indicating strong loyalty within the line.
Cute, giftable packaging
The gradient case design is frequently called 'cute,' 'unique,' and a reason for purchase, with several reviewers buying extra units as gifts for friends or family.
Included in beauty subscription boxes
A number of reviews mention receiving the product in an Olive Young monthly beauty box, which introduced them to the brand and prompted a full-size purchase.
How they use it
Everyday, low-effort makeup step
Widely used as a quick 'no-makeup makeup' finishing step, often applied alone without other lip products for a natural look.
Skin concerns raised — and how the product addressed them
✓While many find the balm hydrating and soothing on normally dry lips, a substantial share report the opposite effect, with lips feeling drier after wear, especially without a prep balm underneath.
✓Some reviewers say it's the first lip product that doesn't worsen chapping in cold weather, while others in winter climates report increased dryness, indicating inconsistent performance in low-humidity conditions.
✓Reviewers with sensitive or peeling-prone lips (including one with exfoliative cheilitis) reported the formula did not cause new irritation or roughness, unlike some tint-based competitors.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layered for opacity
Many reviewers build color with 2+ layers since a single swipe is sheer, especially for more pigmented, dramatic looks.
Paired with lip primer/balm underneath
Several users recommend applying a hydrating lip balm before this product to offset dryness, especially in winter or cold, dry climates.
Reapplied frequently throughout the day
Due to limited longevity, many use it as a product they touch up after eating, drinking coffee, or drinking through a straw.
Used seasonally, more in colder months
Some note it feels more moisturizing/suited to summer while causing more visible dryness in winter, prompting seasonal shade or routine swaps.
✓Several users say the sheer, buildable tint evens out natural lip color and adds a healthy flush without looking artificial, effectively brightening dull lips.
✓Mixed results — some reviewers found shades flattering across both warm and cool undertones, while others found the color leaned unexpectedly warm/cool or clashed with their complexion.
Concerns and outcomes summarized from reviews; percentages are approximate.
