Replacing foundation/BB cream
Multiple consumers bought this as an alternative to traditional foundation or BB cream for daily makeup, seeking a simpler, lighter foundation-free routine while maintaining coverage.
Repurchase/loyalty
Several reviews explicitly mention second or repeat purchases, indicating sustained satisfaction and consumer intent to continue using the product long-term.
YouTube/influencer recommendation
Consumers cited seeing the product recommended on YouTube and Instagram, demonstrating the product benefits from content creator endorsements and social proof marketing.
Value and bundle pricing
The 1+1 special set was frequently cited as a reason for purchase, with consumers appreciating the two-pack deal, especially when combined with coupons or sale pricing.
Ingredient/brand reputation
Some buyers mentioned hearing positive things about Dewytree brand or choosing the product based on general reputation before trying it themselves.