Ranking and word-of-mouth popularity
Multiple reviewers mention seeing the product ranked highly on marketplaces and hearing recommendations, which drove their initial purchase decision.
Oily skin need and oil-control reputation
Many consumers specifically sought a product known for controlling shine and oil, particularly those who had experienced makeup breakdown or excessive shine with other products.
Matte finish preference and summer seasonality
Buyers purchased this variant (over the brand's pink or glow versions) because they prefer matte aesthetics or were preparing for summer when oil and sweat pose greater challenges.
Affordable pricing and accessibility
Several reviews note that the price point was low enough to justify trying the product, reducing purchase friction for consumers exploring new brands.
Repeat purchases and brand loyalty
Multiple reviewers mention previous purchases of other variants (pink, glow) and buying this one to expand their collection or switch seasonally, indicating established trust in the brand.