— · Makeup
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4.8
243 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
TikTok/social media influence
Multiple reviewers explicitly say they bought the puff after seeing it on TikTok or 'Red Note,' and it became a permanent part of their makeup routine.
Beauty box / freebie discovery
Several buyers first tried the puff as a bonus item in an Olive Young beauty box or gift set and then went on to purchase it directly, citing the sample as their gateway to loyalty.
Repeat purchase / stocking during sales
A large share of reviews are explicit repurchases, with customers stockpiling multiple units during discount periods because they 'can't use any other puff' once switched.
Recommendation from friends, sisters, or YouTubers
Word-of-mouth from family members and beauty YouTubers is cited as a purchase driver, with reviewers noting they bought it specifically because someone they trusted recommended it.
Value alternative to premium brands
Some buyers purchased it as a budget-friendly substitute for pricier options like the Sephora/Beautyblender puff, noting it delivers comparable or better softness at a lower cost.
How they use it
Foundation, cushion, and BB cream application
The puff is primarily used to blend liquid foundation, cushion foundation, and BB cream evenly across the face, often replacing brushes or beauty sponges entirely.
Skin concerns raised — and how the product addressed them
✓Reviewers report the puff's plush texture spreads foundation thinly and evenly, producing a more natural, less cakey finish than the puff bundled with their cushion compact.
✓Multiple reviewers describe the material as extremely soft and gentle on the skin, causing no irritation even with daily use.
✓The triangle-shaped version is specifically noted to reach into corners and small facial areas better than the larger round puff.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Used with setting/fix mist
Several Japanese and English reviewers spray a setting or fixing mist onto the puff before patting it onto the face to improve makeup longevity and reduce creasing.
Applied to base/primer and sunscreen steps
Some users apply the puff during the skincare-to-makeup transition, using it to blend primer, base, or sunscreen for a smoother handoff into foundation.
Triangle shape favored for detail areas, round for large coverage
Reviewers distinguish between the triangle puff (preferred for nose corners and edges) and the round puff (preferred for large-area, fast coverage on cheeks and forehead).
Seasonal cooling use in summer
At least one reviewer soaks the puff in cool water during summer to lower skin temperature while applying base makeup.
✓Reviewers who pair the puff with a setting or fixing mist report makeup lasts longer without breaking down or shifting during the day.
✓Several reviewers note the puff picks up just the right amount of product without over-saturating the skin, helping control excess foundation buildup.
Concerns and outcomes summarized from reviews; percentages are approximate.
