— · Cleanser
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4.8
287 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/YouTube recommendation
Many reviewers cite specific Korean and international YouTubers (e.g., Director Pi, Leo.J) as the reason for trying the product, suggesting strong influencer-driven demand.
Reputation for gentleness/sensitive skin suitability
Buyers frequently purchased after reading reviews or brand reputation claiming the product is mild and non-irritating, particularly for sensitive, dry, or rosacea-prone skin.
Rice ingredient appeal
Several reviewers specifically sought out rice-based cleansers, citing brightening/soothing associations with rice water as a purchase driver.
Repurchase/loyalty to S.Nature brand
Many customers already used other S.Nature products (toner, cream) and bought the cleanser to complete their routine, or repurchased the cleanser itself multiple times.
Family/multi-user value
Some buyers purchased it as a 'whole family' item, citing mildness suitable for children and other family members, especially after sunscreen use.
How they use it
Primary AM cleanser
The most common usage pattern is as a light morning face wash, valued for being gentle enough for daily use without over-drying.
Skin concerns raised — and how the product addressed them
✓Reviewers overwhelmingly report the cleanser does not irritate sensitive or reactive skin, including rosacea-prone users, with soothing, calm results after washing.
✓Most reviewers say the product cleanses without leaving skin tight or stripped, maintaining hydration, though a small subset still found it drying.
✓Several acne-prone users report no new breakouts and even slight improvement in blemishes, though a few isolated reviewers reported the opposite.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Second cleanse after oil cleansing/makeup removal
Many reviewers use it as step two in double cleansing, following an oil cleanser or makeup remover, especially to remove sunscreen residue.
Daily to near-daily frequency
Most reviewers use it once or twice daily, though a few with very reactive skin scale back to every 2-3 days or only when skin is calm.
Used alongside actives/retinoids
Some reviewers use it in the evening before applying tretinoin or after using acids/serums, appreciating its non-irritating hydration.
Shared across family members
Several households use the same bottle for children, spouses, and parents due to its mild, low-fragrance formula.
✓Some oily-skin users find it cleanses adequately without over-stripping, but others feel its mild cleansing power is insufficient for oil/makeup removal.
✓A few reviewers note brightened, softer-feeling skin after regular use, attributing this to the rice ingredient.
Concerns and outcomes summarized from reviews; percentages are approximate.
