— · Makeup
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4.4
14 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase and Brand Loyalty
Multiple reviewers mention buying the product repeatedly and specifically choosing PICCASSO brand lashes exclusively, indicating strong product satisfaction and habit formation among core users.
Influencer/Celebrity Association
The collaboration with 'Sangeun Unni' appears to drive purchase intent, with one reviewer referencing awareness of the originator (Aimi), suggesting influencer endorsement influences buying decisions.
Solution for Poor Natural Lashes
Consumers with naturally thin, sparse, or nearly absent lower lashes purchased this product as a workaround for mascara ineffectiveness, viewing it as a cosmetic solution rather than a luxury item.
Aesthetic Appeal and Design
Reviewers cite the cute, non-flashy, and natural appearance of the product itself as purchase motivators, suggesting packaging and visual branding drive initial purchases.
How they use it
Lower Lash Application Focus
The product is specifically designed and used for under-eye lashes only, targeting a niche but underserved market segment compared to traditional upper lash products.
Routine Incorporation
Users integrate the product into regular beauty routines with statements like 'I use it often these days,' suggesting frequent (likely daily) application during makeup application.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Suitability Dependent on Natural Lash Baseline
Usage viability appears highly dependent on whether users have sufficient natural lower lashes; those with almost no lashes report inability to apply or attach the product effectively.
