Repurchase loyalty
Many reviewers explicitly note this is their 2nd-7th bottle, citing years of consistent use and no plans to switch.
Reputation for gentle, sensitive-skin-safe formula
Reviewers with eczema, sensitive, and acne-prone skin cite trust that the cleanser will not irritate or over-dry, driving purchase decisions.
Bundle value with cleansing water
The included micellar cleansing water is frequently mentioned as a nice bonus that adds perceived value to the set.
Sample-to-full-size conversion
Several buyers say they tried a sample or gift-with-purchase size first and then bought the full set because they loved it.
Gifting
Reviewers purchased the set as gifts for friends, mothers, sons, and boyfriends, citing the gentle formula and appealing packaging as gift-worthy.