— · Cleanser
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4.6
47 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Brand Reputation
Multiple buyers mention discovering the product through YouTubers or being attracted to MakePrem's broader brand reputation, particularly after positive experiences with their Cleansing Milk line.
Repeat Purchase & Loyalty
Numerous reviews explicitly state this is a repurchase, with consumers buying it multiple times or during sales, indicating strong product satisfaction and habit formation.
Travel & Portability
The included 20ml travel size and tube format appeal to consumers seeking convenient, leak-proof cleansing solutions for trips and on-the-go use.
Gentle Formula for Sensitive Skin
Buyers with dry and sensitive skin specifically purchase this product after switching from cleansing oils or harsher products, attracted by its amino acid-based, mild formulation.
Gift Purchasing
Several reviews mention buying the product as gifts for family and friends, suggesting appealing packaging and perceived quality make it suitable for gifting.
How they use it
Evening Makeup Removal Routine
Most reviews describe using it as the primary makeup removal step, particularly for removing foundation, eye makeup, and waterproof mascara before secondary cleansing.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Full-Face & Heavy Makeup Application
Consumers note they need to use a generous amount (somewhat liberally) when wearing full makeup, and some employ a layering technique with thicker application for thorough removal.
Eye & Lip Makeup Focus
Reviewers specifically praise its effectiveness at removing waterproof mascara and long-wear eye products, with some noting they no longer need separate eye/lip removers.
Travel-Size Portability
The 20ml included size is actively used for travel, pool trips, and on-the-go cleansing, indicating the product serves dual purposes in main and travel routines.
Blackhead & Pore Cleansing
Some users mention applying it specifically to target blackheads and pore congestion, suggesting use beyond standard makeup removal for skincare benefits.
