— · Cleanser
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4.8
82 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer recommendations and word-of-mouth
Multiple reviews mention buying based on influencer suggestions and positive feedback from others. The product has gained organic social credibility, particularly on TikTok and Instagram platforms.
Repurchase and brand loyalty
Numerous customers explicitly state multiple repurchases (5+ times mentioned), indicating strong repeat-buy behavior and customer satisfaction that drives sustained demand.
Gift purchasing
Several reviews indicate the set packaging makes it suitable for gifting, with attractive presentation and dual-size format appealing to gift-givers.
Vegan formula and ingredient reputation
The vegan and gentle formula appeals to consumers seeking clean beauty products, particularly those with sensitive skin concerns.
Value and quantity
Consumers appreciate the 130g main size plus 25g mini set, with comments on cost-effectiveness and large capacity relative to price.
How they use it
Daily facial cleansing (primary use)
Most reviews reference using it as a regular daily cleanser in morning and/or evening routines, replacing double cleansing entirely for some users.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Optional mask or pack treatment
Several consumers mention applying it as a short-duration mask or thicker treatment on specific areas (especially T-zone or areas of concern), leveraging its creamy texture.
Targeted use for congested areas
Reviews mention applying thicker layers on nose, pores, or areas with buildup for deeper cleansing, then rinsing off.
All-season use
Consumers use it year-round, including winter months, without experiencing excessive dryness, suggesting stable performance across seasons.
Economical application
Multiple reviews note that a small amount produces good lather and goes a long way, indicating efficient dispensing per use.
