— · Makeup
MOQ and lead time are indicative — final terms are confirmed by RFQ.
Pricing is not published on the catalog. Submit an RFQ and our team will prepare a quotation with unit pricing for your order quantity.
4.7
524 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
K-beauty trend adoption (aegyosal makeup)
Many buyers purchased specifically to create the popular 'aegyosal' (eye puffiness) shadow look, a widely trending Korean makeup technique.
Influencer/YouTuber recommendation
Several reviewers cited a beauty YouTuber, TikTok trend, or online review recommendation as their reason for trying the product.
Repeat purchase/brand trust
A large number of reviewers mention this is their 2nd or 3rd repurchase, or that they already own other colorgram shades and trust the brand's quality.
Sale/discount pricing
Numerous reviews note buying during an Olive Young sale or citing affordable price as a key motivator, especially given the dual-shade value set format.
Two-in-one shade versatility
The 30%/70% duo format appealed to buyers wanting both a subtle shadow shade and a stronger eyeliner shade in one purchase.
How they use it
Aegyosal shadow contouring
The lighter 30% shade is most commonly used to shade under the eye to create the aegyosal (eye bag) illusion, often applied very sparingly.
Eyeliner and double-eyelid line extension
Skin concerns raised — and how the product addressed them
✓The lighter 30% shade is widely reported to successfully create a natural, subtle aegyosal shadow effect under the eyes.
✓Reviewers with monolids or subtle double eyelids use the 70% shade to define or extend the crease line naturally.
✓A few reviewers note the product does not tug or irritate the delicate under-eye skin, making it comfortable for daily wear.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
The darker 70% shade is frequently used as a soft-look eyeliner or to extend/define the double eyelid crease and canthus (eye corner) lines.
Daily/no-makeup-look routine
Reviewers describe using it daily as part of a natural, subtle everyday makeup routine rather than for dramatic looks.
Layering for intensity control
Users build up color by passing the pen multiple times over the same area to darken the shade as needed, especially with the sheerer 30% option.
Multi-purpose beyond eyes
Some reviewers repurpose the liner for eyebrows, lip liner, beauty marks/moles, or blush-adjacent shading.
✓Most reviewers find it long-wearing and sweat-resistant, though a minority report smudging or fading within a few hours, especially under the eye.
✓Buyers with fair to tan skin tones report needing to choose between 30% and 70% carefully, as shade intensity varies noticeably by undertone and depth.
Concerns and outcomes summarized from reviews; percentages are approximate.
