Sample-to-purchase conversion
Multiple reviewers mention discovering the product through sample boxes or sachets from retailers like Olive Young, then converting to full-size purchases due to positive first impressions.
Ingredient reputation (Glutathione)
Several consumers specifically cited interest in the glutathione ingredient for its skin-brightening and blemish-reducing properties, driving their purchase decision.
Brand loyalty and product range exploration
Customers who loved other House of B products (face masks, film masks) expanded their purchases to include this sun ampoule based on positive experiences with the brand.
Influencer and social media recommendations
Reviewers mention discovering the product through YouTube, TikTok, and online beauty communities, influencing their purchase decisions.
Seasonal and climate-appropriate selection
Consumers specifically bought this product for summer use and warm/humid climates due to its lightweight, non-greasy formulation.