— · Sun care
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4.6
48 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Professional Endorsement
Multiple reviewers mention Korean makeup artists and YouTubers recommending this as the top sunscreen choice, with one reviewer specifically citing a YouTube video praising its suitability for makeup application. This professional validation has driven curiosity-based purchases.
Texture Innovation & Format Appeal
Consumers were drawn to the serum/liquid texture format, which is less common in sunscreen categories at the time of these reviews. The novelty of a watery, skincare-like sunscreen (rather than traditional cream or spray) positioned it as a category innovator.
Promotional Pricing & Stockpiling
Multiple reviewers mention 'BIGBANG sales' and steep discounts on retail platforms like OliveYoung, leading to bulk purchases and intentional stockpiling behavior. Price-conscious buyers took advantage of limited-time offers.
Repurchase & Loyalty
At least four reviews explicitly state repeat purchases or repurchase intentions ('One of my top sunscreens I always go back to,' 'リピ買い'), suggesting strong consumer satisfaction and brand switching resistance once adopted.
How they use it
Pre-Makeup Application
Multiple reviewers emphasize applying this serum before makeup, with many noting it doesn't interfere with foundation, provides no white cast, and prevents makeup breakdown throughout the day.
Daily Gym & Outdoor Activity Use
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
One reviewer applied it before gym sessions, noting it absorbs before sweat appears. Another mentions using it daily for outdoor summer activities, suggesting high-frequency, active-lifestyle usage.
Year-Round, Seasonal Emphasis in Summer
While described as versatile, reviewers particularly emphasize it for summer heat ('this summer's most-used sunscreen,' '猛暑準備') and strong UV seasons, suggesting it is a warm-weather staple rather than daily year-round baseline.
Moisturizing Base Step in Skincare Routine
Several reviewers use it as a moisturizing serum-step within their routine, indicating it bridges skincare and sun protection rather than being a final step. One review notes 'A&F感覚で' (beauty serum-like feel).
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