— · Makeup
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4.7
91 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer-driven purchases
Multiple reviews mention buying the product because of KYOKA's makeup looks and visual content, indicating strong social media influence on purchasing decisions.
Gift-giving and word-of-mouth
Several customers purchased as gifts, with recipients repurchasing independently, suggesting positive sentiment drives secondary sales among peers and family.
Repurchase for color variety and value
Established users buy multiple colors and reorder due to competitive pricing (approximately 750 yen in Korea) and satisfaction, indicating strong repeat customer base.
Natural makeup trend alignment
Consumers sought the product specifically for no-makeup and natural-look aesthetics, particularly for under-eye and inner-line applications where subtle tones are preferred.
Brand trust in eyeliner category
Multiple reviews reference prior positive experiences with WAKEMAKE eyeliners, driving switching from or comparison with other brands.
How they use it
Under-eye and tight-lining specialist use
Dominant usage pattern is for under-eye, waterline, and inner-line application where the thin tip enables precise, natural definition without harsh appearance.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily makeup routine staple
Many reviewers describe using it as an everyday product, with several noting they use it consistently on rotation or as their go-to eyeliner.
Blending and layering for softness
Some users apply the liner then blend or set with powder or brushes to achieve softer, more diffused effects before the product fully sets.
Back-slit and outer-corner emphasis
Multiple reviews mention using it for outer-eye definition and creating elongated or lifted eye shapes, particularly effective with the oblique tip design.
All-day wear expectation
Consumers apply in morning routines and expect the product to remain visible through evening activities, with powder-setting mentioned as enhancement strategy for longevity.
