Affordable, high cost-performance pencil liner
Many reviewers explicitly cite the low price and good quality-to-cost ratio ('high cp rate', 'wallet friendly') as a reason for purchase and repurchase.
Wide shade range for K-beauty eye trends
Buyers purchase specific shades (Milk Tea Brown, Under Rosy, Soft Ash, Taro) to achieve popular Korean looks like aegyosal, under-eye triangle zone, and tightlining, often buying multiple colors after trying one.
Comparisons to pricier dupes/competitors
Several reviewers describe it as a dupe for tooq or comparable/better than Clio and Canmake liners, prompting purchase as a budget alternative to trusted brands.
Repeat purchase/loyalty
A notable number of reviews mention this being a 2nd, 3rd, or ongoing repurchase, citing consistent smooth application and lasting power as reasons to return to the product.
Ease of use for beginners
Multiple reviewers note it is beginner-friendly and easy to control, making it an appealing first eyeliner purchase.